I was at the h.NAOTO hEAVEN store Saturday evening for the GRAMM Fall Fashion Show.
The invitation was green, as that is the theme color for the season.
A catalog of collection photos and a chapter of the GRAMM story comes out twice a year. This is the third catalog.
The story has the two main characters look for the five “GRAMM” keys. So in this chapter, they look for and find the “A” key. The detailed drawings and the way they play around with the typography are a visual feast.
Along with the catalog, 20 design drawings bound in white ribbon were handed out. These are drawings of the collection coordinates.
The summer fashion show was mostly white (and some purple), but this time, black and grey dominated. The designers mentioned that the green will start out with mint green for the summer, with darker shades coming out as fall progresses.
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